Malibu - Because Summer


This project is a collaboration with 360i and Malibu for their “Because Summer” campaign.
In this bold and bright 12 spots I integrated modestly handcrafted backgrounds with live-action,
2-D animation and stop-motion that show the endless possibilities of the season.


4th Of July




Nightlife



Shirt


Bay Breeze


Date


Freedom


Pina Colada


Love Hands


BBQ


Bonfire


Office


Bonfire


Watermelon DIY Machine


Credits

Director - David Luepschen

Art Director - Alex Mapar
Executive Producer - Hana Shimizu
Producers - Cathy Kwan, David Marks
Development Producer - Kristin Labriola
Editor - Brad Gallant

LIVE ACTION
DP - Eric Pinto
1st AD - David Marks
Production Supervisor - Sean Roberts
1st AC - Tom Erickson

Key Grip - Riad Deeb
BB Grip - Bliss Bussant
Gaffer - Haroun Ibn-Mock
Electric - Eric Corey

Art Department Lead - Caleb Gilbert
Art Department - 11th St. Workshop (Brenna Freestone, David Nordine, John Hartnell, Leif Nelson, Sasha Flimlin)

Casting - Background Inc., Carmen Hand Models
Talent - Johnny Tyronne, Lauren Noble, Oscar Eli, Sonya Matejovic
Stylist - Linda Boykin
Stylist Assistant - Erika Warren
Shirt Designing - Sano Design Services
Manicurist - Gina Eppolito, Tori Huang
Food Stylist - Marilinda Hodgdon
Food Stylist Assistant - Warren Oatey

DIT - George Cullins
VTR - Jeff Reeves
Script Supervisor - Ariel Rosner, Melissa Yap-Stewart
Craft Service - Aarika Patel
Catering - My Kitchen Witch
Production Coordinator - Taylor Petry
Production Assistant Truck - Dwayne Medina, Tommy Kikos
Production Assistant Set - Cameron Davison, Dylan Shelton, Hannah Marks

POST PRODUCTION
Supervising Technical Director - Sang Jin Bae
Compositor - Casey Drogin, Hillary Barton, Lee Gingold, Peter Fink
Colorist - Lee Gingold
Production Coordinator - Erika Bettencourt

Sound Design & Mix: Hobo Music
Music: APM Music

CLIENT - Malibu
Brand Director - Jennifer Gordon
Senior Brand Manager - Regan Clarke
Brand Manager - Claudia Caveda
AGENCY - 360i
Associate Creative Director - Greg Dalbey, Mike Lee
Art Director - Caitlyn Harsch
Copywriter - Erika Yost
Senior Content Producer - Lorraine Schaffer
Account Director - Nicole Rousseau
Account Manager - LC Staten
Senior Integrated Producer - Aleasha Mason

Mark


© 2018 David Luepschen – Animation Director & Artist