WDR Mediagroup
It was an honor to work closely with WDR Mediagroup and develop a series of illustrations and short animations for their upcoming 360 campaign.
I created three animated motives that demonstrate 'unique position', 'speediness', and 'diversity of messages' through a mix of CG imagery and 2D hand-drawn elements.
![](https://freight.cargo.site/t/original/i/69c45f9b07772f2f5ce927f2d1045632ca799c041c8cbd55db6c64177419e589/WDM_20_M1_Loop_Poster_810x1080px.gif)
![](https://freight.cargo.site/t/original/i/c10ac0f6532dc9fc7419f0667d7ddd0d545b9c75b7a4e70bedf35392a17eb49a/WDM_20_M2_Loop_Poster_764x1080px.gif)
![](https://freight.cargo.site/t/original/i/ba27964428f5fd96f6c373339e27d90d1bef1d3648bdd4e1fd2313f2c6ef37b0/WDR_campaign_2020_M3_Davidluepschen_poster_811x1080_v2.gif)
![](https://freight.cargo.site/t/original/i/24d6fc912e904cbf92549c6b64121fb467063438e19ab5dfe352a490d2cddea0/201113_WDRmg_camapaign_m2_insitu_v2.jpg)
![](https://freight.cargo.site/t/original/i/d52a2587688559f168146af4569782640453dd181fadd91177f1553d079da00c/WDRmg_Digital_Campaign2020_mobile_03.jpg)
![](https://freight.cargo.site/t/original/i/c452efd8938dadedc1bbe55dc741b15c67e1abe26862613557c366befe76c4e5/201113_WDRmg_camapaign_m1_insitu_2500px.jpg)
![](https://freight.cargo.site/t/original/i/cea8aafb4f6a9678c3629ca81708b8654238afd254135e2757a51968f0539473/201113_WDRmg_camapaign_m3_insitu_2100px.jpg)
Process ↓
![](https://freight.cargo.site/t/original/i/e882d2d4d7a6ec1e2d804b40b795465fbe7ff241d46d462abf922f66509f6674/200705_CP_WDRmg_Kopf_sketch_v2_01.png)
![](https://freight.cargo.site/t/original/i/4bf15e260e84c4d72a24ebf0763095ea94be58992f1a5ea1163f518282471672/WDR_Animatic_Davidluepschen_animation_M1.gif)
![](https://freight.cargo.site/t/original/i/3a54b44cf732b1e255d3df77b9167f4c556243d0200712b8daf676307b032b18/Screenshot-2020-11-11-at-12.22.36.png)
![](https://freight.cargo.site/t/original/i/39d4fc4a58e4d217f26415dffebe87c545d4dd990f951076e85741eeac535611/200705_CP_WDRmg_Kopf_sketch_03_2.jpg)
![](https://freight.cargo.site/t/original/i/e1478a7b0ceea6f6d67245bc2db42244a6efa7821b0a4905611045cfecfedd1a/200705_CP_WDRmg_Kopf_sketch_03.png)
![](https://freight.cargo.site/t/original/i/9159a2b90af994d5fc82de185475c42e5f65c507d1808911c15f10085ec34209/200702_CP_WDRmg_Eile_sketch_15.png)
![](https://freight.cargo.site/t/original/i/840641d538576db428d638d2ed96457cb9411b4c6ed95701a4b49535e240cdf3/Animatic_Davidluepschen_animation_WDR_m2.gif)
![](https://freight.cargo.site/t/original/i/3213ed7b8d8bbedfea4b508b20571535e43ac28259aced27ffe1d658971440e0/Screenshot-2020-11-12-at-15.20.11.png)
![](https://freight.cargo.site/t/original/i/d36af29e796dcf70fa217d53c96eb347ef28efb80a6b720ec2dddf23cb4e7fe0/200702_CP_WDRmg_Eile_sketch_14.png)
![](https://freight.cargo.site/t/original/i/bc2cde03bb3dc70398dfe6610552ff1792ff120f41feb2fd37214356b83e561d/WDR_campaign_2020_M3_Davidluepschen_sketch.gif)
![](https://freight.cargo.site/t/original/i/72d44f246a5f10ef98a6a3473a7707fa09c0d25b9396306654b3c478c0cb4c39/200928_M3_v003.jpg)
![](https://freight.cargo.site/t/original/i/d61c192b4df5206eb6516901947fd7435cdda7a371c209d0cb08242490fe416e/Screenshot-2020-11-17-at-21.57.36.png)
Credits
Client: WDR Mediagroup
Illustration & Animation – David Luepschen Studio
Agency: Counterpart Group GmbH
Creative Director: Matthias Behr
Project Managment: Alicia Mende-Kamps
Illustration & Animation – David Luepschen Studio
Agency: Counterpart Group GmbH
Creative Director: Matthias Behr
Project Managment: Alicia Mende-Kamps
Mock ups by rawpixel.com / Freepik
![](https://freight.cargo.site/t/original/i/66107c9200fe6c623e42281385f15f3ef99ef8378f28cbc5b96592d492b9417f/LOGO-STAMP-DL-100.gif)
© 2024 David Luepschen Studio