Malibu - Because Summer

This project is a collaboration with 360i and Malibu for their “Because Summer” campaign.
In this bold and bright 12 spots I integrated modestly handcrafted backgrounds with live-action,
2-D animation and stop-motion that show the endless possibilities of the season.

4th Of July



Bay Breeze



Pina Colada

Love Hands





Watermelon DIY Machine


Director - David Luepschen

Art Director - Alex Mapar
Executive Producer - Hana Shimizu
Producers - Cathy Kwan, David Marks
Development Producer - Kristin Labriola
Editor - Brad Gallant

DP - Eric Pinto
1st AD - David Marks
Production Supervisor - Sean Roberts
1st AC - Tom Erickson

Key Grip - Riad Deeb
BB Grip - Bliss Bussant
Gaffer - Haroun Ibn-Mock
Electric - Eric Corey

Art Department Lead - Caleb Gilbert
Art Department - 11th St. Workshop (Brenna Freestone, David Nordine, John Hartnell, Leif Nelson, Sasha Flimlin)

Casting - Background Inc., Carmen Hand Models
Talent - Johnny Tyronne, Lauren Noble, Oscar Eli, Sonya Matejovic
Stylist - Linda Boykin
Stylist Assistant - Erika Warren
Shirt Designing - Sano Design Services
Manicurist - Gina Eppolito, Tori Huang
Food Stylist - Marilinda Hodgdon
Food Stylist Assistant - Warren Oatey

DIT - George Cullins
VTR - Jeff Reeves
Script Supervisor - Ariel Rosner, Melissa Yap-Stewart
Craft Service - Aarika Patel
Catering - My Kitchen Witch
Production Coordinator - Taylor Petry
Production Assistant Truck - Dwayne Medina, Tommy Kikos
Production Assistant Set - Cameron Davison, Dylan Shelton, Hannah Marks

Supervising Technical Director - Sang Jin Bae
Compositor - Casey Drogin, Hillary Barton, Lee Gingold, Peter Fink
Colorist - Lee Gingold
Production Coordinator - Erika Bettencourt

Sound Design & Mix: Hobo Music
Music: APM Music

CLIENT - Malibu
Brand Director - Jennifer Gordon
Senior Brand Manager - Regan Clarke
Brand Manager - Claudia Caveda
AGENCY - 360i
Associate Creative Director - Greg Dalbey, Mike Lee
Art Director - Caitlyn Harsch
Copywriter - Erika Yost
Senior Content Producer - Lorraine Schaffer
Account Director - Nicole Rousseau
Account Manager - LC Staten
Senior Integrated Producer - Aleasha Mason


© 2022 David Luepschen Studio